- You have to be able to take money from people who can't afford what you are selling and not apologize in the process.
- Keep it simple. The simpler the sales pitch, the more appealing. Go figure.
- You have to be able to lie and cheat. Otherwise, you wouldn't sell things for three or four times or five or six times their value.
- Guarantee everything forever. People are impressed by such stupidity.
- Never stutter when explaining to the customer how badly they need your product.
- Advertise, advertise, advertise. Lie, lie, lie. Now you got it.
LEAVE IT TO PEEVER exists to give the other side of the story. Challenge the status quo. Confront conventional wisdom. This is sadly needed. I believe it is best to always cast positive doubt on the powers that be. It helps to even up the story.Or score. Please feel free to comment and submit articles. Not everything needs to be serious. I use a lot of slapstick humor, satire, and pontificating. Sit back, relax, and enjoy. We're about to embark on a survival adventure.
Thursday, March 21, 2013
How to be a Good Salesman
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